100M Money Models
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5 Money Models – Turn Ideas into Real Cash Flow on Skool
When it comes to building a business, most people only think about product, marketing, and sales. In reality, how you structure your offer and cash flow (money model) determines 80% of your growth speed.
15 Money Models — From Alex Hormozi
Discover attraction offers, upsells, downsells, and continuity plays — and how to implement them directly inside Skool to create recurring revenue, fast scale, and strong customer engagement.
1. Attraction Offers – Bring in new customers
- Win your money back → risk-free engagement.
- Giveaways → attract volume, upsell later.
- Decoy offer → yearly vs monthly with bonuses.
- Buy X get Y free → lock in longer commitments.
- Pay less now vs. more later → urgency triggers action.
2. Upsell Mechanisms – Increase order value
- Classic upsell, menu upsell, anchor upsell, rollover upsell.
3. Downsell Mechanisms – Keep hesitant customers
- Payment plans, trial offers, feature-limited offers.
4. Continuity Offers – Build recurring revenue
- Bonus continuity, discount continuity, waive fees.
👉 Join the community to apply all 15 mechanisms inside Skool and turn models into money: Start Free Trial
Ready to Apply the Models?
Join Skoolers learning & applying 100M Money Models with Alex Hormozi’s free course and community.